ProSource Welcomes One Firefly and Amplify People as Business Service Partners
March 24, 2026 | Golden, CO — ProSource, the largest consumer electronics buying group in the United States, is pleased to announce the addition of One Firefly to its portfolio of business service partners.
With nearly two decades of experience supporting technology and integration businesses, One Firefly helps companies enhance their online presence, visibility, and reputation. Its services — including high-performance website design, search engine optimization (SEO), reputation and review generation, email marketing, and brand strategy — are tailored to support integrators selling luxury, high-consideration solutions.
As part of its offering, One Firefly brings its specialized hiring division, Amplify People, which helps businesses attract, recruit, and retain top-tier talent with a focus on long-term culture fit and organizational growth.
Together, One Firefly and Amplify People provide ProSource members with a comprehensive growth solution, combining strategic marketing and culture-focused hiring support to help integrators strengthen their brand presence, increase qualified opportunities, and build high-performing teams.
“ProSource has built a powerful community of integrators who are committed to excellence,” said Ron Callis, CEO of One Firefly. “We’re excited to join ProSource and serve members as a growth resource, helping them stand out in competitive markets and position their businesses for long-term success.”
“One Firefly has built a strong reputation in our industry for helping integrators elevate their marketing and drive real results” says Sherry Dantonio, VP of Member Growth and Services. “We’re excited to bring them into the ProSource network as a trusted partner, expanding the resources available to our members and supporting their continued growth.”
The addition of One Firefly and Amplify People reinforces ProSource’s ongoing commitment to equipping members with innovative tools that support growth, differentiation, and long-term success.
To learn more about One Firefly and Amplify People, visit onefirefly.com or amppeople.com.
ProSource members can access additional program details through the ProSource Member Portal.
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About ProSource
ProSource is the largest specialty and consumer-electronics merchandising group in the United States, representing more than 550 independent retailers and custom integrators. With extensive industry expertise and exceptional vendor relationships, ProSource empowers its members with unmatched buying power and resources. ProSource provides a platform for professionals to connect, collaborate, and innovate, setting the standard for excellence in the custom integration industry. For additional information go to www.prosourceinfo.com.
About Amplify People
Amplify People is a one-stop talent solution powered by One Firefly, focused on helping AV integrators and technology professionals grow their businesses through effective talent acquisition services. Launched in 2023, Amplify People has quickly become a trusted resource for companies looking to enhance their recruitment processes and build stronger teams. For more information, visit amppeople.com/.