Your Trusted Talent
Partner & Advisor

At Amplify People, we know that the success of your business relies on the strength of your team. With over 15 years of experience working in the custom integration space through One Firefly, our tailored, culture-driven hiring solutions bridge the gap between integrators and top talent.

Team members collaborating in a modern meeting room setting

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Employees working together in a dynamic and creative workspace

Casual moment of colleagues sharing ideas and teamwork

Becoming the Solution to the Custom Integration Industry’s Biggest Challenge: Finding & Retaining Talent

Born from over 15 years of experience in the custom integration (CI) industry through One Firefly, Amplify People was created to solve one of the industry’s toughest challenges and biggest bottlenecks to growth: hiring and retaining skilled talent. One Firefly has spent years optimizing hiring practices to build an accomplished team, award-winning culture, and five-time Inc. 5000 honoree status as an organization. And now we’re bringing those insights to assist with the custom integration industry’s number one challenge: talent. Learn the inspiration behind Amplify People here.

2007

Open For Business

After an early career as a sales rep for major manufacturers including Lutron and Crestron, Ron Callis — alongside his wife Danielle — takes the plunge and launches Firefly Design Group in November 2007. Ron had a strong desire to help business owners in the AV and integration space solve their business challenges. The company provided system design and documentation services to clients worldwide, and opened its doors with just four employees.

2009-2012

One Firefly Is Born

Over the course of several years working with clients at Firefly Design Group, Ron becomes aware of a gap in the industry: the need for targeted marketing services. Firefly Design Group begins adding new marketing services to their product suite, including website design, social media management and a sales portfolio product. In 2012, the company rebranded to One Firefly, and began operating all services under that singular brand.

2015-2016

Reimagining the Business

By 2015, Ron reimagined his business and began to pivot away from engineering and programming, and expand marketing services and solutions. By 2016, the company fully transitioned into a full-service marketing agency, tailored to the CI space. At the same time, One Firefly decentralized the business, closing the office location in Hollywood, FL, and hiring full-time remote professionals across North America.

2022

Furthering the Mission

Ron Callis, One Firefly’s CEO, and Taylor Whipple, CFO, embark on a discovery process to explore where One Firefly could offer new services or products to further the company’s mission of helping technology businesses grow. They spend several quarters interviewing dozens of dealers, and hear one overwhelming bottleneck to growth repeated over and over again: hiring and retaining talent.

September 2023

An Award-Winning Launch

One Firefly officially launches Amplify People to the world at CEDIA Expo 2023 in Denver, CO, to positive reception. Amplify People wins a Residential Systems Best of Show award, which recognizes and celebrates new and innovative products in the industry.

May 2024

Growing the Team

With Amplify People on a path to continued growth, One Firefly brings a dynamic new leader onto the team: Samantha Hodz, who joins as the Director of Talent Acquisition Services. Sam immediately starts gathering customer feedback to refine Amplify People’s service offerings, packages, and processes to better meet the needs of dealers in the industry.

June-Dec 2024

Expanding Visibility

Amplify People ramps up visibility across the industry to spread the message: we’re here to help with your talent needs. The brand hosts a 3-part summer webinar series around talent acquisition, and appears at multiple industry events, including CEDIA Expo, HTSA Fall Conference, NSCA XBO, and CEDIA Tech & Business Summits.

March 2025

New Year, Expanded Footprint

Amplify People launches a new website featuring content and resources for business owners and hiring managers seeking talent services, as well as job seekers looking for career development guidance and job opportunities within the custom integration industry. Additionally, Amplify People has its first independent brand presence at an industry event: Lightapalooza 2025.

Our Core Purpose & Mission: Creating Talent Connections for Success

As a division of One Firefly, Amplify People brings a specialized focus on hiring and talent solutions, while carrying forward our shared purpose, mission, values, and commitment to growth and excellence. Our purpose is to help people — both the businesses we serve and the talent community we’re building — feel proud, prosperous, and connected. Our mission is to empower the growth of technology businesses by connecting them with the right culture-fit talent for each stage of their journey. We value meaningful partnerships, providing growth opportunities, and fostering long-term success for clients, their teams, and our industry.

Own It

Be accountable
Find solutions

Embrace Innovation

Be part of the change
Understand your impact

Grow Together

Be hungry & humble
Challenge yourself and others to be better

Bring Good Vibes

Be mindful, your attitude matters

Speak Up

Be open and honest
Communicate early and often

The Talent Lifecycle:
A Blueprint for Building Stronger Teams

At Amplify People, we believe that organizations build successful teams through an ongoing cycle of thoughtful engagement, meaningful development, and strategic retention. These three pillars form the talent lifecycle, and we’re here as a trusted partner and resource to guide you at every stage. Whether you’re looking to hire new team members or invest into your existing A-Players, putting strategies into place to engage, develop, and retain top talent helps ensure your team thrives and strengthens your business for the future.

Engage

Identify and attract talent who align with your values and culture. Create compelling opportunities within your organization that draw in individuals eager to contribute to your success.
Develop

Empower your team with the tools, training, and support they need to thrive. From onboarding to career development and continuous learning, build the structure that nurtures talent for long-term growth.
Retain

Foster a positive workplace culture by recognizing contributions, supporting career growth, and creating clear pathways for advancement. Create an environment where employees want to stay and grow.

Our Talent Mavericks: Here to Help Solve Your Talent Challenges

Meet the leadership team behind Amplify People, where decades of expertise in the custom integration industry, business development, and strategic hiring come together. With deep industry knowledge and proven success in talent management, our team is committed to being your trusted partner and resource for building a strong and sustainable workforce.

Ron Callis

CEO

As the founder and CEO of One Firefly, Ron Callis has over 25 years of experience helping technology professionals in the custom integration space grow their businesses. His deep understanding of the industry, gained from working for leading manufacturers like Lutron and Crestron, has made him a well-known authority on marketing and business strategy. Ron's entrepreneurial vision led to the creation of One Firefly in 2007 and Amplify People in 2023. Over the years, One Firefly has cultivated an award-winning culture, consistently boasting an average eNPS score above 60, and maintaining a 15% or less yearly attrition rate (average attrition for marketing agencies is 30%). Ron has taken these learnings and built them into the Amplify People service offering to help businesses strengthen their company culture and hire more effectively.

Andrew Pino

Executive Vice President

Andrew Pino is the driving force behind One Firefly’s operational strategy and growth. As Executive Vice President, he oversees all operational activities, ensuring that both One Firefly and Amplify People have the strategies, processes, and people in place to scale effectively. With over 20 years of experience helping organizations and creative professionals build fulfilling, high-performing careers, Andrew brings a wealth of leadership expertise to the team. His background spans nonprofit management, senior leadership in a national media company, and executive consulting before joining One Firefly in 2021. At Amplify People, Andrew plays a key role in shaping the approach to talent acquisition and culture-building, ensuring that CI integrators and job seekers alike benefit from a streamlined, strategic hiring process.

Samantha Hodz

Director of
Talent Acquisition Services

With over 15 years of experience in talent services, Sam brings a holistic approach to hiring, focusing not just on skills but on aligning talent with company culture. Her expertise spans IT, Finance, and Healthcare, where she has led global teams and implemented process improvements and workflow optimizations to help businesses scale. Throughout her career, she has helped place hundreds of individuals into new positions. As the leader of Amplify People, Sam is dedicated to building our team to carry out the vision of being a trusted partner and resource for integrators and talent alike, offering customized solutions that ensure sustainable growth and long-term success.

Kendall Clark

Senior Director of
Sales & Marketing

Kendall has more than 10 years of experience helping integrators in the custom integration space. During her tenure at One Firefly, Kendall has been instrumental in growing the company’s Digital Media department from a small team to a robust operation, and driving the development of award-winning products like Mercury Pro and Video Pioneer. She’s worked with thousands of integrators through live events, webinars, and direct clients served. Today, she leads our corporate marketing and sales efforts, and is the tip of the spear driving Amplify People’s value proposition and message to the industry. She brings her expertise to strengthen and expand Amplify People into a reliable talent solution for the industry.

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The Amplify People Promise to Our Clients & Community

At Amplify People, we promise to be more than just a talent service — we’re your trusted partner, honest advisor, friendly ear, reliable confidante, number one cheerleader, and support system for all your talent needs.

To our clients, we’re committed to helping you find the right talent for your business, considering the skills, culture, personality, and compensation alignment that best suits your goals. Our transparent approach means no surprise fees, a consistent hiring process, and regular weekly updates, so you’re informed every step of the way. Our scalable solutions adapt to meet your growing needs, and with a 1-day launch, we’re ready to help you start building your team without delay. We’re here to make sure you grow with the right people, at the right time, every time — because your success is our success.

To our talent community, we’re committed to standing by your side. We promise to provide resources, career guidance, and a supportive community to help you discover opportunities that align with your skills, passions, and career goals. We’re not just here to help you find a job — we’re here to help you find a career where you’ll grow, thrive, and feel proud of the work you do. From resume tips and interview prep to career path development, we’re here to ensure that you’re set up for success in an environment where you can truly make an impact.

Amplify People Insights:
News, Education, and Hiring Trends

Stay informed with the latest insights on hiring, talent, culture, career opportunities, and industry news from Amplify People. Explore expert advice on talent recruitment & retention strategies, career development, press updates, and additional educational content. Be sure to read previous content on our Insights page, and check back here regularly to continue learning.

Your Trusted Talent
Partner & Advisor

Becoming the Solution to the Custom Integration Industry’s Biggest Challenge: Finding & Retaining Talent

2007

2009-2012

2015-2016