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Coral Springs, FL, June 8, 2026 – Amplify People, the award-winning recruitment division powered by One Firefly, and serving custom integration, security, electrical, and home service professionals in residential and commercial markets, is set to host a timely new industry webinar exploring how dealers can compete for talent in a changing labor market. 

While most conversations about artificial intelligence (AI) focus on automation, software, and productivity, a growing challenge is emerging for custom integration & other home service businesses: competition for skilled labor.

As hyperscale data centers and AI infrastructure projects continue expanding across the United States, demand for electricians, technicians, project managers, and other skilled trades professionals is accelerating rapidly. This increased demand will place additional pressure on an already strained labor market, creating new hiring and retention challenges for custom integration, security, electrical, and home service companies.

To help business owners understand and prepare for these workforce trends, Amplify People will host a free educational webinar, "The AI Gold Rush Is Coming for Your Workforce: What CI & Security Businesses Need to Know," on June 11, 2026 at 1:30 pm ET.

The session will explore how AI-driven infrastructure growth is reshaping labor demand, why competition for skilled talent is expected to intensify, and what smaller businesses can do to remain competitive in attracting and retaining employees.

"Many integration companies are already facing challenges finding qualified technicians," said Samantha Hodz, Director of Talent Acquisition Services at Amplify People. "The expansion of AI infrastructure has the potential to increase competition for talent even further. This webinar is designed to help business owners understand what's happening and identify practical strategies they can implement today."

Topics will include:

  • How AI infrastructure growth is impacting skilled labor demand

  • Why competition for technicians and infrastructure talent is increasing

  • Employer branding strategies that help companies stand out

  • Recruiting and retention best practices in a more competitive labor market

  • Workforce planning strategies for long-term growth

The webinar will be presented by Andrew Pino, Executive Vice President of Amplify People, and Samantha Hodz, Director of Talent Acquisition Services, with moderation by One Firefly CEO Ron Callis.

Registration is free for industry professionals.

To learn more and register, visit: Registration Link

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About Amplify People  

Amplify People is a one-stop talent solution powered by One Firefly, focused on helping AV integrators and home service professionals attract, hire, and retain qualified talent through a culture-first, process-driven approach to recruiting and workforce development. Launched in 2023, Amplify People has quickly become a trusted resource for companies looking to enhance their recruitment processes and build stronger teams. For more information, visit amppeople.com. 

About One Firefly  

One Firefly is an award-winning marketing agency specializing in custom-tailored marketing solutions and other growth solutions like recruiting and hiring technology professionals for residential and commercial markets. The company was founded in 2007 to help businesses in the AV and integration industry grow and succeed through effective branding, digital marketing, and web development. A six-time honoree on the Inc. 5000 list of fastest-growing companies in the U.S., One Firefly is proud to have built a reputation for delivering purposeful marketing solutions to the niche audio-visual space. For more information, visit onefirefly.com. 

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